When Spotify launched its first beta in the fall of 2008 we branded it “an alternative to music piracy.”With the option to stream millions of tracks supported by an occasional ad, or free of ads for a small subscription fee, Spotify appeared to be a serious competitor to unauthorized downloading.
Source: Spotify Helps to Beat Music Piracy, European Commission Finds – TorrentFreak
See the Keynote from MIPCOM 2011, Who Mike Lang, CEO, Miramax & Ted Sarandos, Chief Content Officer, Netflix.
They talk about about issues as piracy and how to get people to use “official” legal channels to get content. Instead of going the pirate road to get what they (the consumers) want.
I read this “very” interesting article over at TorrentFreak today, about 4000 artists and their attitude towards piracy.